When you have your own business, you have to be a lot of things.
You have to be a….
- Problem solver
And probably some other things as well.
I say this not to overwhelm you, but to hopefully give you a helpful perspective.
If you’ve taken the “risk” of going out on your own, building your personal brand, and creating a sustainable business, then it’s worth investing in the right skills.
It’s likely that you’re leveraging the power of video in your marketing.
But if these videos are boring, you’ll struggle to earn and keep the attention of your people.
That’s where putting on the “producer” or “entertainer” or “storytelling” hat can help tremendously.
It’s our job to package up our ideas in an interesting and easy-to-digest way.
Learning how to do this will have a huge ROI because many people aren’t doing it.
Many people just create content for content’s sake.
They play the numbers game, which can work for some.
But not me….
What would happen if you treated each piece of content as a small production?
You could probably produce fewer pieces with greater results, right?
So think about the hats you need to wear in your business (long-term), and build up those skills (slowly, over time)
The ones I listed above are some of the most important in my humble opinion.
Final note: I’m really liking this idea of making art, not content. Putting the effort in. Maybe suffering just a little bit for the benefit of your people. Chipping away at creatively presenting a useful idea or product. It pays off in the end.