Bro Marketing in Action
Bro-Marketing can be summed up simply as: Aspiration marketing using inflated imagery or statements to present a desirable future or unmissable value. Here are some of my favorite (sarcasm) bro marketing tactics in action.
Using “Re:” in a subject line to make it seem like we already have an ongoing conversation + making it seem like it’s coming from my client to induce fear.
Putting “Leaked” in the subject line to make it seem like I shouldn’t actually be getting access to it…
Shock factor to get you to open, then saying “I did that to demonstrate a point…” — well, your point made me unsub so thank you 🙂