I’m a bro marketer turned ethical. I learned all the “tactics” then quit marketing altogether because it felt cringy and forced.
When I came back, I decided to do it my way. By leading with heart and focusing on relationships instead of numbers.
I’ve been through a lot of programs promising huge numbers in almost no time. I’ve hire coaches that feel “off.” I’ve listened to way too many books and podcasts that promise to lead you to the marketing promise land.
All came up short.
Not necessarily because they are flat out wrong, but because they are different than me.
I’m an introvert. I’m highly sensitive. I’m super creative. I’m multi-passionate. I’m awkward at times. I’m terrible at multitasking. I’m a classic overthinker and easily get distracted by shiny objects.
I’m an artist and musician. I go super deep, but suck at a lot of the surface level / admin stuff. I have my strengths and weaknesses, just like you. I have weaknesses I’m working on, and some I’ll never “fix.”
I don’t work well in a “hustle” / “grind” / “build my empire” / “change the world” state of mind. I’m only consistent with a few things, everything else is fairly spontaneous.
So, posting “content” to “grow my instagram” doesn’t really work for me.
It took me a long time to learn all this about myself. Maybe you’re similar, maybe you’re not.
Either way, you’re extremely unique and so is your business, brand, energy, art, vision, mission etc.
I want to help you if you feel aligned with any of my missions.
I’m on a mission to.
- To empower 500 introverted creators and entrepreneurs with the branding tools to build a thriving business they love. #nomorewanderingbrands
- To eradicate bro marketing and replace it with ethical, human and relationship-focused practices that aligns with the energy of the creator and the customer.
- To encourage people to finish what they start and create more art, less content, more stories, fewer strategies, and to get past limiting beliefs, imposter syndrome, and perfectionism.
- To transform our societal view of the elderly from old, to wise. From “obsolete” to “wealth of knowledge.” From forgotten to respected and taken care of.
To me, ethical marketing means..
- Giving people all the important information needed to make a safe, realistic, logical decision that is best for them.
- When writing copy – empowering them and always giving them an exit strategy (ie: avoiding “this is your ticket out” language)
- Personally guiding them through the 4 key shifts so they know if it’s right for them and feel comfortable either moving forward or saying no (Self-belief, Trust, Authority, Relevancy).
- Being honest and transparent.
- Not using any manipulation.
- Understanding them and their needs.
- Listening and staying curious. Showing compassion and empathy.
- Setting clear boundaries so I don’t take on no-fit clients.
- Being confident in my ability to stand by my promise. Making a clear promise.
- Pricing fairly and never making up numbers.
- Creating with my values and vision in mind.
- Treating people as people, not numbers or dollars.
- Building real human relationships first.
I think Seth Godin encapsulates a lot in one of his articles.
* Enter Seth…
Some folks think of marketing as something that is done to people. A hustle, a hype, a stealing of attention.
We need a name for that, but I don’t think that’s marketing.
On the other hand, calling dinner, “cold dead fish on rice,” while accurate, doesn’t really help people enjoy their sushi.
Human beings aren’t information processing machines. We’re not hyper-rational or predictable. Instead, we find joy and possibility in stories, in connection and yes, in tension and status roles as well.
When you care enough to see your audience with empathy, you’ll realize that they’re not happier if you simply recite a list of facts. Almost everything we engage with is a placebo at some level, and bringing a human-friendly story to the interaction is a way to serve people.
We need to not only have the ability to imagine what others see, we have to have the guts to go where they are and talk with them on their terms.
This means that we’re willing to be wrong on our way to being useful. We need to make assertions and show up with consistency, making promises and keeping them. Promises not just about the atomic weight of nitrogen, but about experiences and expectations that are sometimes hard to pin down.
Don’t make something that you would buy.
Make something that they would buy.
* Thanks Seth.