Is your brand having an identity crisis?
A brand is your business’s personality.
Sure, it’s color, fonts, style, voice, and all that.
But more importantly, it’s the emotion you feel when you interact with that business.
It’s the energy.
It’s the subtle undertones.
It’s the nuances.
It’s your differentiator.
It’s that “I can tell they put their heart into this” feeling.
A superior brand resonates with the people in your vision.
A superior brand is sticky.
A superior brand is dynamic yet consistent.
A superior brand has values and direction.
It’s the internal and external aesthetic.
If you’re anything like me, you want your brand to look awesome. You have high standards.
But you can easily get sucked into the black hole of design
You might spend hours on making your content, website, pdfs, and banners look cool…then completely change them up 2 weeks later.
It’s not sustainable!
I used to always think…”okay, I’ll do a full rebrand, but this will be the one!”
I’m a slow learner, but once I get it…things move quickly.
I learned that a brand is MUCH more than a logo, colors, and a few fonts.
learned how to efficiently whip up an awesome brand in a couple of days.
One that sticks.
One that’s sustainable 🙂
I started building brandkits for clients and learned so much more.
I created processes for my clients to clarify their internal branding landscape.
Then I created workflows and templates to make it WAY easier on myself.
The other day, I whipped up a micro-brand for my partner’s new offer she’s launching.
It took me about an hour in Canva and it’s sexy as hell…
ツ Are all over the place, inconsistent, confusing
ツ Are constantly changing (kills trust)
ツ Look like everyone else
ツ Are messy, chaotic, and broken
ツ Are wandering…
Here’s my take on branding.
All the info exists.
Now, it’s who can organize it in a way that works.
Who can connect.
Who can be the most human!
Who can build a community worth being a part of.
Your clients aren’t investing in the info (although part of it).
They are investing in…to put it in a word… .
Some energies turn you off.
Most are blah…they feel the same as everyone else.
And a few pull you in.
A brand is much more than the basic aesthetics.
It’s often something you can’t quite see.
“Idk, I just love them!” — new follower
So no, you don’t HAVE to have fonts and colors, but a brand is essential.
It’s like hanging a sign outside a store that says..
“if you’re attracted to this kind of energy, you’re going to love it inside…come on in!”
This is a live 3-day workshop via zoomy zoom. You’ll have lifetime access to the recordings and all updates / tools / resources / templates / tutorials that are added in the near future.
This workshop will not be a “sit and take notes” kind of workshop. We will be WORK-shopping together. You’ll have homework and will get direct feedback from myself and others. You’ll leave this workshop with a new superior brand…so get ready.
Coaches, healers and creators who want a brand that accurately portrays their uniqueness.
A brand that’s as uique as you are!
You want a brand that works.
That energizes you.
You want to learn how to build a brandkit and branded content.
You want to learn how to stay organized an efficient
✓ How to create a brand that stands out
✓ How to create brand values
✓ How to build consistency into your brand
✓ How to build a brandkit
✓ How to use Canva efficiently #organization
✓ How to create sexy branded content (even if you’re not a designer)
✓ How to build a superior brand that attracts the right people
5% of revenue will go to HFC. HFC is a nonprofit movement, led by Seth Rogen and Lauren Miller Rogen, whose mission is to care for families facing this disease, educate young people about living a brain-healthy life, and activate the next generation of Alzheimer’s advocates.
“I sometimes even print the emails out so I can read them, again and again, to remind myself of what’s most important, before I get lost in the abyss that is online entrepreneurial advice.”
– Liz (subscriber)