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The Future of marketing is Human

Everyone’s got a story…

Sonder // the realization that each random passerby is living a life as vivid and complex as your own.

Even when we get to know someone on a deep level, you can still only grasp a tiny part of them.

If more people could remember this, I think we’d be better off.

We only truly know life through our eyes.

We’re the main character of our movie.

But there are 7.9 billion other movies happening at the same time.

The future of marketing is human.

Your fans and clients are your marketers, not you.

It’s your job to make them the main character.

Learn about them.

Get to know them.

Be curious.

Be compassionate.

And give them the tools to do your marketing.

If you do it right, they will happily do it without even knowing it.

That’s a sustainable brand.

If you talk all the time, you’ll never hear what anybody else has to say and the only thing you have to talk about is your own conversation.The same is true for people who think all the time. That means, when I use the word ‘think’; talking to yourself, sub-vocal conversation, the constant chit-chat of symbols and images and talk and words inside your skull. Now if you do that all the time you will find that you have nothing to think a about except thinking. And just as you have to stop talking to hear what others have to say, you have to stop thinking [compulsively] to find out what life is all about.Alan Watts

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